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TikTok is introducing a updated setting that allows them to reduce the amount of AI-made videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 bn AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a full-scale release. This development comes amid a surge in AI-generated material, spurred by emerging AI video creators.

The Broader AI Trend

It has been noted that approximately 10% of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this output is considered low-quality AI content, a phrase for inferior, bulk-generated content that is often illogical or bizarre.

“We know from our community that a lot of users appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to offer the community the ability to adjust the amount of that, based on their own likes,” said a spokesperson.

Scale of AI Content

TikTok disclosed that there are now 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 million videos are submitted to the app every day, making clips made by AI a relatively small portion of its total content library.

User Control Features

Users will be in a position to decrease or raise the volume of artificial media they watch by opening the topic control setting in the platform and picking “AI-generated content”. Further subjects that currently be adjusted under the setting include current affairs, fashion, beauty, and dance.

Platform Guidelines

The platform’s rules oblige users to label lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or critical incidents. Any realistic artificial content that is without a tag can be taken down under its terms of service.

In addition, the app will henceforth apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from attempting to bypass the labeling process.

Educational Initiatives

The company is furthermore launching a $2 million educational fund for experts and organizations to develop educational content about responsible artificial intelligence. This initiative will support non-profit groups focused on teaching programming and robotics.

Moderation Strategy

TikTok has defended its moderation strategy, amid controversy over proposals to make redundant numerous content moderators in the UK. The company is set to cut hundreds of positions in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.

A senior executive clarified that human moderation would remain essential, but AI can safeguard staff by filtering out the most graphic content prior to it gets reviewed by staff. The platform stated a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its machine learning processes.

We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”